Commerce Home

BBA

Bachelor of Business Administration

Programme Objective :-

The objective of the programme is to provide the essential knowledge required to undertake and to run a responsible business organization. The programme also provides certain managerial skills and aptitude required to be a successful business manager and to inculcate global view of the industrial and organizational establishments and their functions which support the business system.

What is BBA (Bachelor of Business Administration)?

Bachelor of Business Administration or BBA is one of the most popular and sought after bachelor degree programmes pursued by students after Class 12. The BBA course is the gateway to a plethora of job opportunities in numerous sectors such as Marketing, Education, Finance, Sales, and Government to name a few. 

BBA is a three-year professional undergraduate course in Business Management. It is open to students from all the three streams: Science, Arts and Commerce. The BBA course offers knowledge and training in management and leadership skills to prepare them for managerial roles and entrepreneurship. There are about 4600 BBA colleges in India. Students who wish to land in the field of management can pursue the BBA course after completing Class 12. The course will help the students learn various aspects of business administration and management through classroom lectures and practical projects like internships. The course will acquaint the students with various aspects of the business administration, market, marketing trends, etc. The BBA programme is available for students in full-time, correspondence or online mode of education.

BBA Scope and Top Recruiters

On completion of BBA, aspirants generally opt for MBA. However, candidates can also choose to explore job opportunities in various fields such as banking, urban infrastructure and real estate management, business consultancies, advertising, manufacturing and in Government sectors to name a few. Some major job profiles one can opt for after completion of BBA are as follows: 

  • Human Resource Executive: The responsibility of a Human Resource Executive (HR Executive) includes ensuring that the strategies, methodology and HR programmes are administered and the objectives of the organisation are consistent with proficient benchmarks, state and government administrative prerequisites and laws. Also, planning, advising on HR strategies and overseeing human asset activities such as enrollment and pay is the key responsibility of an HR Executive. 
  • Marketing Executive: A Marketing Executive develops official statements and is responsible for promotion for the organisation’s products, conducting and analysing competitive research, and establishing objectives, expectations and results for marketing programmes. 
  • Marketing Manager: A Marketing Manager collaborates with product managers and aims at executing new/ modified programs for the establishment of improved strategies. Developing market research studies & analyze their finding, making the best use of marketing programs & campaigns for the organisation’s products and services are the responsibilities of a Marketing Manager.
  • Sales Executive: The Sales Executive is required to design and implement strategies to increase company sales revenue and expand the company’s base in the market. 
  • Research and Development (R&D) Executive: A R&D Manager directs and manages the development & research programmes of an organisation in order to meet the needs of the organisation. Measuring the scope of research projects & making sure that they are delivered on time within the stipulated budget is the role of an R&D Manager.